Mobility users
Mobility and Raiffeisen: Achieving success with shared values
17.03.2023
The partnership between Raiffeisen and Mobility was launched a year ago – by the end of this year, some 50 branches of the Raiffeisen Bank will be equipped with electric cars from Mobility. Mario Dietsche (Head of Member Marketing at Raiffeisen) explains why the cooperation between the two cooperatives is working so well.
Mario Dietsche, what’s your interim assessment of the partnership project involving Mobility?
Dietsche: In a nutschell, very encouraging. We’re very pleased with the direction of travel, considering the lead times needed to obtain local authority permission for the electrification of parking bays, the difficulty obtaining new electric vehicles, and Raiffeisen’s existing commitments in terms of rolling out additional locations. We’re also delighted that Raiffeisen banks in all the linguistic regions have forged partnerships with Mobility.
Raiffeisen and Mobility seem to be a good match: Why does the project suit your bank so well?
This can be explained by three main reasons: shared values, sustainability as a strategic thrust and commitment to the region: As cooperative members, Mobility and Raiffeisen share very similar values, which is a very good basis for collaboration. Plus, we see combating climate change as a high priority. Cooperating with Mobility offers a superb opportunity to boost our product range in terms of sustainability.
The offer benefits not only Raiffeisen employees, but also your customers: How did they react to the offer?
Raiffeisen members with MemberPlus status benefit from a free trial subscription (mobilityTEST) and from a 50% discount on their first annual subscription (mobilityPLUS). YoungMemberPlus customers can also register for free, plus they pay no fixed costs when using mobilityYOUNG. All this because we want to encourage car sharing and e-mobility among our cooperative members. Young customers in particular are responding very well to the new offers.
Sustainable transformation: “The financial sector plays a key role”
The Raiffeisen Group has made sustainability a top priority. Christian Hofer, Head of Sustainability, Policy & Cooperative, gets down to specifics.
Christian Hofer, what role should the financial sector play as society moves towards greater sustainability?
The financial sector has a key role to play in the transformation. Banks, insurance companies and pension funds have to become aware of the positive contribution they can make to the sustainable development of people and the environment – and the opportunities and risks that arise from doing so.
Sustainability encompasses many different topics: In which areas do you focus on as a bank?
Every organisation must set its priorities where it sees the greatest potential for making a difference and the greatest leverage for sustainable development. At Raiffeisen, for example, we accord a high priority to the energy efficiency of buildings. We also want to strengthen and boost sustainability in our product portfolio. That our efforts are bearing fruit can be seen from the growing demand from customers for sustainable (investment) products and services.
How are you managing to bring customers with you on this sustainable journey?
For example, we now systematically inform our mortgage customers about the potential to increase the climate efficiency of their own homes. In addition to assessing the efficiency of properties, we can simulate refurbishment scenarios and so plan the necessary finances. Our strategy is a way of generating real added value for our customers.
Interview featuring:
Mario Dietsche, Head of Member Marketing at Raiffaisen
Christian Hofer, Head of the Sustainability, Politics & Cooperative Department at Raiffeisen