“abgfahre”: That’s why Mobility cars are red

The red cars are cult

The red colour of Mobility cars has now achieved cult status. For Guido Zehnder, Head of Marketing and Communications at Mobility, it was a stroke of luck: For him, the more than 3,000 cars are free advertising material on four wheels. To achieve such a presence, other companies spend a lot of money.

Jeronimo Bugari, Head of Fleet Office Services at Mobility, is a little less happy with the colour from time to time. They have to procure the vehicles – and sell them again after they have done their job for Mobility. This is no easy feat for a colour that is currently no longer as in demand as it used to be. Host Manuel checks out Guido and Jeronimo.