Profit in spite of adversity
In 2022, Mobility Cooperative increased revenues slightly to CHF 83.9 million (+4.0%) and chalked up a net annual profit of CHF 1.4 million. The result is lower than in the previous year (CHF 2.8 million) but significantly better than expected. Both the sharp rise in fuel prices and increased costs due to damage events caused problems. In the year under review, Mobility invested in expanding the fleet of electric vehicles, in developing and expanding the IT department, and in research projects.
Over a quarter of a million car sharers for the first time
More and more users are turning to car sharing. In 2022, Mobility grew by nearly eight per cent, clocking up over a quarter of a million drivers in red, shared cars for the first time. As an absolute figure, the number of Mobility customers rose to 261’000. Mobility also welcomed 1’000 new members of the cooperative (total: 74’800).
150 new companies opt for Mobility
Mobility has also succeeded in winning over business customers. On this front, 2022 saw growth of 3 per cent. In other words, 150 additional companies became more sustainable by implementing car sharing, either eliminating their fleets entirely or reducing them with Mobility’s services. We hope that the business sector will soon reattain the level it was at in the years leading up to the pandemic.
Mobility responds to an increase in damage events
In recent years, Mobility has been confronted by a sharp increase in damaged vehicles. Around 3’500 cases were being recorded per year, placing the cooperative under financial and organisational strain. Mobility implemented a range of measures in response in the year under review, including no longer allowing people under the age of 25 to drive cars in the Emotion category. Furthermore, efforts were intensified to make sure that parking spaces at the stations are clearly demarcated. We made our customers aware of this in articles, newsletters and other means of communication. Lastly, Mobility has been training its field staff in the spot repair method which is used to resolve small dents and scratches easily and cheaply. The cooperative has also since fitted 750 vehicles with sensor boxes, which record sharp impacts, bumps and accelerations. The purpose of this is to counteract the fact that too many users do not report the damage they cause.
The end of the free-floating service
Mobility discontinued the “Mobility Go” free-floating service in June 2022 due to declining demand and high operating costs. The cooperative launched this type of car sharing eight years ago to gain experience of an emerging trend in Europe. As demand declined due to the COVID-19 pandemic, the scheme was first discontinued in Geneva in 2020. Basel followed two years later. Mobility will now use its experiences from the free-floating service to improve its station-based car sharing service.
The cooperative bolsters cyber-resilience
Companies need to protect their IT infrastructure against attacks on an ongoing basis. One important aspect of this is to make people aware that they themselves are often the weakest link in the chain. This is why Mobility carried out a security awareness campaign for all employees in autumn 2022. Digital security skills were imparted and improved in a fun and interactive way. There are more cyber-resilience training sessions to come in 2023. Mobility is also continuing to work with external security experts to find potential gaps and guarantee a high level of protection for its IT infrastructure.
A programme of transformation fit for the future
We live in a dynamic world full of new technologies, an increasing level of complexity, and rapidly changing customer requirements. To keep abreast of these developments and challenges, Mobility has laid out a programme of transformation. This makes it possible to optimise the implementation of strategic approaches using projects while remaining flexible. The programme of transformation and its core team has enabled projects to be prioritised strategically, dependencies to be coordinated, and the required staff to be deployed efficiently and effectively. One of the results of the programme of transformation is the updating of offers and rates that Mobility implemented in autumn.